[SocialBee] SocialBee University

[Henry Morgan]

Module 1

Buyer Persona

• Buyer Persona: what it is, how to create it, how to use it
• The difference between Target Audience and Buyer Persona
• How to discover pain points, wants and needs
• Mistakes when creating your Buyer Persona
• The importance of Buyer Personas for Social Media
• Examples of Buyer Personas

Module 2

Copywriting for Social Media

• Social Media Copywriting Tips
• How to get to know your customers
• How to create effective marketing copy that sells
• Product features and benefits
• Copywriting Formulas
• Humor and Competitive Copywriting
• How to master CTAs

Module 3

Intro to Ads

• Introduction to Social Media Advertising
• How to maximize your potential with paid advertising
• The importance of Data analysis
• How to use paid Ads to your advantage

Module 4

Content Types/Ideas

• How to come up with different types of content and create a good content strategy
• How to create your content strategy, when you don’t have inspiration or ideas
• Why a content strategy is a must

Module 5

Branding on Social Media

• What is “On Brand”?
• Social Media Branding Strategies
• Establish social media branding guidelines for your business
• Building Brand Identity & Trust through Social Media

Module 6

SocialBee Intro

• How to create a consistent posting schedule
• Balanced content categories
• Best practices for posting on Social Media
• How to repurpose your content, save time, and win readers
• How to do all these in the SocialBee Platform

Module 7

Social Media Toolkit

• Create and collaborate on visuals with Xara
• Learn to automate everything with Zapier
• How to use URL shorteners to track and convert
• Other essential tools you need in your toolkit
• Additional special offers on some of these tools

Module 8

Intro to Freelancing

• How to become a successful freelancer
• How to decrease risks & be successful as a freelancer
• What nobody told you about freelancing
• Blue oceans and what should you do about Free Work
• Best strategies to help you jump into the startup world

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